Life is messy, without kids and especially with them, but we like that. It’s fun and real, and we’re still figuring it out. We’re parents first and foremost. We love coming to work but at the end of the day, we’re just like you. We shop at farmers’ markets and buy organic and local as much as we can. We prepare dinner for our families, bathe our babies, sing them lullabies and rock them to sleep. In our own small ways, we do our part: we plant vegetable gardens, bake bread, raise chickens, make rope swings, and we try to turn off the television. Every day we help our children get dressed in clothes that will witness the story of their day – the play, the learning, the exploration, the laughter.

Let’s be honest - there are few brands out there like Burt’s Bees®. As Ayablu started on this journey, to explore creating Burt’s Bees Baby™ as an independent licensee, we heard nothing but exuberant, excited comments about the opportunity to work with such a beloved company. And as we asked why, we realized that the reason is simple and obvious: Burt’s Bees has never, ever wavered from its mission – to offer the highest quality products made from natural, earth-friendly ingredients.

The Burt’s Bees Baby™ brand was thoughtfully crafted in the glow of the Burt’s Bees® brand mission. Very simply, we wanted to bring you a product line that would nurture our children – soft, natural pieces, and 100% organic. Building on a culture of caring and well being, our mission is to create a collection that frees families to relax, enjoy and revel in every moment with their little ones. To dwell inside a honey-filled hive of warmth and love where we can stop time for just a little while.

Burt’s Bees Baby™ is a trademark of The Burt’s Bees Products Company used under license by Ayablu, Inc.