Privacy and Security
Burt’s Bees Baby™ is a trademark of The Burt’s Bees Product Company used under license by Ayablu, Inc.
When you provide us with information through Burtsbeesbaby.com (the "Site"), we respect your privacy. It is important for you to understand what information we collect about you during your visit and what we do with that information.
What Customer information does Burtsbeesbaby.com collect?
While maintaining our commitment to your privacy, we do collect personally and non-personally identifiable information about you. A detailed description of the types of information collected is outlined below.
Personally identifiable information includes your name, shipping address, billing address, email address and credit card information. We collect this information during the online checkout and email newsletter registration processes so that we can properly fulfill your orders and requests.
Non-personally identifiable information includes your browser type, domain name, IP address and how you maneuvered through the Site. We collect this information so that we can identify general shopping and navigation patterns so we might better understand how to improve your experience with us.
Collection of Personally Identifiable Information
We do not collect personally identifiable information about you, except when you provide it to us. For example, if you decide to complete a user registration form or online survey, you may be asked to provide certain information such as your contact information (name, email address, mailing address and telephone number), age group, gender and product concerns and the brands and products you use. If you decide to place an order, we will also need to know your delivery and billing address, credit card number and expiration date. To protect your personal information, users registering at the Site must also enter a user name/email address and password.
If you would prefer that we not collect any personally identifiable information from you, please do not provide us with any such information. You will be informed what information is required and what information is optional.
Collection of Non-Personally Identifiable Information
This Site may use and combine such passively collected anonymous information to provide better service to Site visitors, customize the Site based on your preferences, compile and analyze statistics and trends and otherwise administer and improve the Site for your use. Such information is not combined with personally identifiable information collected elsewhere on the Site unless you have consented.
A "cookie" is a bit of information that a website sends to your Web browser that helps the Site remember information about you and your preferences.
"Session" cookies are temporary bits of information that are used to improve navigation, block visitors from providing information where inappropriate (the Site "remembers" previous entries of age or country of origin that were outside the specified parameters and blocks subsequent changes) and collect aggregate statistical information on the Site. They are erased once you exit your Web browser or otherwise turn off your computer.
"Persistent" cookies are more permanent bits of information that are placed on the hard drive of your computer and stay there unless you delete the cookie. Persistent cookies store information on your computer for a number of purposes, such as retrieving certain information you have previously provided (such as passwords), helping to determine what areas of the website visitors find most valuable and customizing the website based on your preferences on an ongoing basis. Persistent cookies placed by this Site on your computer may hold personally identifiable information, but only if you have registered or have otherwise consented to the retention of personally identifiable information you have provided at the Site. Otherwise, our Site's server only knows that an unidentified visitor with your cookie has returned to the Site.
You can set your browser to accept all cookies, to reject all cookies, or to notify you whenever a cookie is offered so that you can decide each time whether to accept it. To learn more about cookies and how to specify your preferences, please search for "cookie" in the "Help" portion of your browser.
A Site may use Internet Protocol (IP) addresses. An IP address is a number assigned to your computer by your Internet service provider so you can access the Internet and is generally considered to be non-personally identifiable information, because in most cases an IP address is dynamic (changing each time you connect to the Internet), rather than static (unique to a particular user's computer). The IP address can be used to diagnose problems with a server, report aggregate information, determine the fastest route for your computer to use in connecting to a Site and administer and improve the Site.
"Internet tags" (also known as single-pixel GIFs, clear GIFs, invisible GIFs and 1-by-1 GIFs) are smaller than cookies and tell the website server information such as the IP address and browser type related to the visitor's computer. Tags may be placed both on online advertisements that bring people to the Site and on different pages of the Site. Such tags indicate how many times a page is opened and which information is consulted.
"Navigational data" (log files, server logs and clickstream data) are used for system management, to improve the content of the Site, market research purposes and to communicate information to visitors.
The security of your personal information is important to us. When you enter sensitive information (such as credit card number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). Learn more about SSL.
We implement various security measures in accordance with industry standards to protect the security of your personal information both online and offline. This Site takes reasonable steps to protect personally identifiable information as you transmit it to our Site and to protect such information from loss, misuse and unauthorized access, disclosure, alteration, or destruction. You should always keep in mind that no Internet transmission is ever completely secure or error-free. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.
Children Under 13
We take special steps to safeguard the privacy of children. This Site is not intended for children under the age of 13. We will not knowingly collect personally identifiable information via this Site from visitors in this age group. We encourage parents to talk to their children about their use of the Internet and the information they disclose to websites.
Use and Disclosure of Information
Except as otherwise stated, we may use information collected via this Site to improve the content of our Site, to customize the Site to your preferences, to communicate information to you (if you have requested it), for our marketing and research purposes and for any other purpose specified. In addition, we may make full use of all information acquired through this Site that is not in personally identifiable form.
We do not sell, trade, or rent your email or phone number to anyone. We use outside shipping companies to ship orders (FedEx, APX, USPS, or UPS) and a credit card processing company to bill users for goods and services. These companies may receive personally identifiable information to help us process your order. These companies will not retain share, store or use personally identifiable information for any secondary purposes. Your personal data will be stored on file at Burt's Bees Baby headquarters for as long as your account is active. We may disclose personally identifiable information you provide via this Site to third parties that are not associated with Burt's Bees Baby, but only:
- to respond to law enforcement requests or where required by applicable laws, court orders, or government regulations.
Your California Privacy Rights
Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask for a notice describing what categories of personal customer information a website owner shares with third parties or corporate affiliates for those third parties or corporate affiliates' direct marketing purposes. Please be aware that we do not share any of your personal information with any other parties for direct marketing purposes and do not intend to do so. If you have any questions about your privacy rights and the use we make of the personal information you provide to us, please email us at firstname.lastname@example.org
Access, Correction and Deletion
To keep personally identifiable information that you provide via this Site accurate, current and complete, please contact us as specified below and we will take appropriate steps to update or correct such information in our possession, or to delete your information from our contact list.
Links to Other Websites
You may opt-out of receiving future Opt-In Communications from Burt's Bees Baby when you register at the Site or otherwise provide your contact information to the Site. To unsubscribed from our communications, you can click the "unsubscribe" link at the bottom of any email Opt-In Communication you receive from us and following the instructions provided therein.
How to Contact Us
Ayablu Inc. / Burt's Bees Baby
85 Mill Plain Road, Suite V1
Fairfield, CT 06824
Toll Free: 1-855-540-BABY (2229)