Introduction

 

To make our Sites work properly and to provide relevant products and services to you, we place small data files called cookies on your device. This Cookie Policy provides you with information about cookies and how to control them for our Sites.

 

What is a Cookie?

 

A cookie is a small text file that a website or mobile application saves on your computer or mobile device when you visit the website. Cookies are then sent back to the originating website or mobile application on each subsequent visit, or to another website that recognizes that cookie, to develop a record of the user’s online activity. 

Cookies also hold information to personalize and enhance your experience and to gather statistical data from our Sites, such as which pages are visited, the Internet provider's domain name and the addresses of the websites you visited immediately before coming to and immediately after leaving the Sites.  The information in the cookies lets us trace your "clickstream" activity (i.e., the paths taken by users of the Sites as they move from page to page) to enable us to better serve you and enhance our business by revealing which portions of the Sites are the most popular. We may also allow our affiliate and service providers and advertisers to serve cookies from the Sites to allow them to assist us in various activities such as doing analysis and research on the effectiveness of the Sites, content and advertising.  

Cookies Used on This Site

Essential Cookies. These cookies are essential for enabling user movement around our Sites and providing access to features such as your registered account with us, your purchases, registered-user resources, and other areas of the Sites. These cookies do not gather information about you that could be used for marketing purposes and do not remember where you have been on the internet. This category of cookies cannot be disabled. 

Google Tag Manager is a script (tool) that facilitates the installation of non-essential Google Analytics Cookies (see below) and marketing cookies. It is not a cookie, it is essential to the proper functioning our site, and it does not have an expiration date.

Analytics Cookies. We use Google Analytics cookies to collect information about how visitors use our Sites. These cookies collect information in the aggregate to give us insight into how our Sites are being used. We anonymize IP addresses in Google Analytics, and the anonymized data is transmitted to and stored by Google on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. The following table has more information about these cookies.

Cookie Name	Source	Expiry	Purpose	How to Block
_ga	Google Analytics	365 Days	These cookies are used to collect information about how visitors use our Sites. We use the information to help us improve our Sites through the collection of anonymized information (e.g. number of visitors to website and where visitors have come to the site from).	Open the Cookie Consent Tool to set your preferences or delete these cookies through your browser settings.
_gid	Google Analytics	365 Days

To view an overview of the privacy of your Google Analytics cookies please go here:  https://support.google.com/analytics/answer/6004245. 

You may install a Google Analytics Opt-out Browser Add-on by going here: https://tools.google.com/dlpage/gaoptout.

Marketing Cookies. We also use a marketing database management program that deploys a cookie when a user interacts with a marketing communication, such as a marketing email or a marketing-based landing page on our website. This cookie collects personal information such as your name, which pages you visit on our website, your history arriving at our website, your purchases from us, and the like. Collected information is used to evaluate the effectiveness of our marketing campaigns or to provide better targeting for marketing. 

Third Party Websites' Cookies

 

Third party cookies are cookies set by someone other than the website owner for purposes such as collecting information on user behavior, demographics, or personalized marketing. When using our Sites, you may encounter embedded content, such as YouTube videos, or you may be directed to other websites for such activities as surveys or to make payment. These websites and embedded content may use their own cookies. We do not have control over the placement of cookies by other websites, even if you are directed to them from our website.

 

How to Control and Delete Cookies

Through our Consent Tools through each user’s browser. 

Using Your Browser 

Many of the cookies used on our Sites and through emails can be enabled or disabled through our by disabling the cookies through your browser. To disable cookies through your browser, follow the instructions usually located within the “Help,” “Tools” or “Edit” menus in your browser. Please note that disabling a cookie or category of cookies does not delete any existing cookies from your browser unless manually completed through your browser function.

Cookies that Have Been Set in the Past

 

Collection of your data from our analytics cookies can be deleted. If cookies are deleted, the information collected prior to the preference change may still be used, however, we will stop using the disabled cookie to collect any further information from your user experience. For our marketing cookie, when a user opts out of tracking, a new cookie is placed to prevent users from being tracked.

 

Questions?

 

For more information, feel free to contact us at info@burtsbeesbaby.com.