Privacy and Cookie Policy

Please replace this text with you Privacy Policy. Please add any additional cookies your website uses below (e.g. Google Analytics).

This privacy policy sets out how this website (hereafter "the Store") uses and protects any information that you give the Store while using this website. The Store is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. The Store may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by letting us know using our Contact Us information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email us this request using our Contact Us information.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

Cookie Name Cookie Description
FORM_KEY Stores randomly generated key used to prevent forged requests.
PHPSESSID Your session ID on the server.
GUEST-VIEW Allows guests to view and edit their orders.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history, if you have asked for this.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
MAGE-CACHE-SESSID Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE-SECTION-INVALIDATION Facilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-TIMEOUT Facilitates caching of content on the browser to make pages load faster.
SECTION-DATA-IDS Facilitates caching of content on the browser to make pages load faster.
PRIVATE_CONTENT_VERSION Facilitates caching of content on the browser to make pages load faster.
X-MAGENTO-VARY Facilitates caching of content on the server to make pages load faster.
MAGE-TRANSLATION-FILE-VERSION Facilitates translation of content to other languages.
MAGE-TRANSLATION-STORAGE Facilitates translation of content to other languages.

Introduction

 

To make our Sites work properly and to provide relevant products and services to you, we place small data files called cookies on your device. This Cookie Policy provides you with information about cookies and how to control them for our Sites.

 

What is a Cookie?

 

A cookie is a small text file that a website or mobile application saves on your computer or mobile device when you visit the website. Cookies are then sent back to the originating website or mobile application on each subsequent visit, or to another website that recognizes that cookie, to develop a record of the user’s online activity.

Cookies also hold information to personalize and enhance your experience and to gather statistical data from our Sites, such as which pages are visited, the Internet provider's domain name and the addresses of the websites you visited immediately before coming to and immediately after leaving the Sites.  The information in the cookies lets us trace your "clickstream" activity (i.e., the paths taken by users of the Sites as they move from page to page) to enable us to better serve you and enhance our business by revealing which portions of the Sites are the most popular. We may also allow our affiliate and service providers and advertisers to serve cookies from the Sites to allow them to assist us in various activities such as doing analysis and research on the effectiveness of the Sites, content and advertising. 

Cookies Used on This Site

Essential Cookies. These cookies are essential for enabling user movement around our Sites and providing access to features such as your registered account with us, your purchases, registered-user resources, and other areas of the Sites. These cookies do not gather information about you that could be used for marketing purposes and do not remember where you have been on the internet. This category of cookies cannot be disabled.

Google Tag Manager is a script (tool) that facilitates the installation of non-essential Google Analytics Cookies (see below) and marketing cookies. It is not a cookie, it is essential to the proper functioning our site, and it does not have an expiration date.

Analytics Cookies. We use Google Analytics cookies to collect information about how visitors use our Sites. These cookies collect information in the aggregate to give us insight into how our Sites are being used. We anonymize IP addresses in Google Analytics, and the anonymized data is transmitted to and stored by Google on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. The following table has more information about these cookies.

Cookie Name

Source

Expiry

Purpose

How to Block

_ga

Google Analytics

365 Days

These cookies are used to collect information about how visitors use our Sites. We use the information to help us improve our Sites through the collection of anonymized information (e.g. number of visitors to website and where visitors have come to the site from).

Open the Cookie Consent Tool to set your preferences or delete these cookies through your browser settings.

_gid

Google Analytics

365 Days


To view an overview of the privacy of your Google Analytics cookies please go here:  https://support.google.com/analytics/answer/6004245

You may install a Google Analytics Opt-out Browser Add-on by going here: https://tools.google.com/dlpage/gaoptout.

Marketing Cookies. We also use a marketing database management program that deploys a cookie when a user interacts with a marketing communication, such as a marketing email or a marketing-based landing page on our website. This cookie collects personal information such as your name, which pages you visit on our website, your history arriving at our website, your purchases from us, and the like. Collected information is used to evaluate the effectiveness of our marketing campaigns or to provide better targeting for marketing.

Third Party Websites' Cookies

 

Third party cookies are cookies set by someone other than the website owner for purposes such as collecting information on user behavior, demographics, or personalized marketing. When using our Sites, you may encounter embedded content, such as YouTube videos, or you may be directed to other websites for such activities as surveys or to make payment. These websites and embedded content may use their own cookies. We do not have control over the placement of cookies by other websites, even if you are directed to them from our website.

 

How to Control and Delete Cookies

Through our Consent Tools through each user’s browser.

Using Your Browser 

Many of the cookies used on our Sites and through emails can be enabled or disabled through our by disabling the cookies through your browser. To disable cookies through your browser, follow the instructions usually located within the “Help,” “Tools” or “Edit” menus in your browser. Please note that disabling a cookie or category of cookies does not delete any existing cookies from your browser unless manually completed through your browser function.

Cookies that Have Been Set in the Past

 

Collection of your data from our analytics cookies can be deleted. If cookies are deleted, the information collected prior to the preference change may still be used, however, we will stop using the disabled cookie to collect any further information from your user experience. For our marketing cookie, when a user opts out of tracking, a new cookie is placed to prevent users from being tracked.

 

Questions?

 

For more information, feel free to contact us at info@burtsbeesbaby.com.